The Ultimate SaaS Website Checklist: 10 Essentials for High Conversions

Your SaaS website is the face of your business—it’s where potential customers decide whether to sign up or bounce. But too many SaaS companies make critical mistakes that hurt conversions and user experience. Here are five common SaaS website mistakes and how to fix them.

1. Slow Loading Speed

The Problem: A slow website leads to high bounce rates and frustrated users. Every second of delay can cost you sign-ups.

How to Fix It: Optimize images, use a content delivery network (CDN), and choose a fast, lightweight template (like this Framer template) to improve load times.

2. Weak Call-to-Actions (CTAs)

The Problem: If your CTAs are vague or hard to find, visitors won’t know what to do next.

How to Fix It: Make your CTA buttons clear, action-driven, and highly visible. Use phrases like “Start Your Free Trial” or “Get Started in Seconds” to guide users.

3. Poor Mobile Experience

The Problem: If your site isn’t fully responsive, you’re losing mobile users—who make up a significant portion of your audience.

How to Fix It: Use a mobile-first design approach, ensure buttons and text are easy to tap, and test your site on multiple devices.

4. Lack of Social Proof

The Problem: Users won’t trust your SaaS without validation from others.

How to Fix It: Add customer testimonials, case studies, and trust badges (like “Used by 10,000+ Companies”) to boost credibility and encourage conversions.

5. Complicated Navigation

The Problem: If users struggle to find key information, they’ll leave before exploring your product.

How to Fix It: Keep navigation simple and intuitive. Use a clean menu structure with clear labels like Pricing, Features, About, and Contact.